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    <loc>https://www.amplifyingresearch.com/podcast/45-dickon-bonvik-stone</loc>
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    <lastmod>2026-03-23</lastmod>
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      <image:title>Podcast - 45. From Problems to Possibilities: Dickon Bonvik-Stone on value-based communication and how it helped reframe the degrowth conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.amplifyingresearch.com/podcast/44-julie-bayley</loc>
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    <lastmod>2026-03-20</lastmod>
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      <image:title>Podcast - 44. Impact Literacy: A/Prof Julie Bayley on why just expecting impact isn't the same as enabling it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.amplifyingresearch.com/podcast/43-sofia-oliveira</loc>
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    <lastmod>2026-02-09</lastmod>
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      <image:title>Podcast - 43. Career Transitions: Sofia Oliveira on what 140 job applications taught her about life after academia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.amplifyingresearch.com/podcast/42-sarah-mclusky</loc>
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    <lastmod>2026-02-09</lastmod>
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      <image:title>Podcast - 42. Gathering with Purpose: Dr Sarah McLusky on making events actually worth showing up for - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.amplifyingresearch.com/podcast/41-michael-wheeler</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
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      <image:title>Podcast - 41. Context Before Detail: Dr Michael Wheeler on the hourglass method for structuring talks, papers, and career-building communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/40-leanne-rees</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1757732779801-2U4JVTRGQQ3Y0UBM60U2/Media++SCI+Square.jpg</image:loc>
      <image:title>Podcast - 40. Visual research communication: Dr Leanne Rees and Steph Hughes on community-centred approaches to knowledge mobilisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/cfdc0323-72fa-4a8e-8f12-02ca2b158ce8/LRees+photo.jpg</image:loc>
      <image:title>Podcast - 40. Visual research communication: Dr Leanne Rees and Steph Hughes on community-centred approaches to knowledge mobilisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/858cdc38-8e35-4057-a81f-8b69b9c65926/i2w6tolq9dbccgjid2b7.jpg</image:loc>
      <image:title>Podcast - 40. Visual research communication: Dr Leanne Rees and Steph Hughes on community-centred approaches to knowledge mobilisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.amplifyingresearch.com/podcast/39-robyn-mildon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/3b85f2cb-2ad0-47fd-b999-96be683409e0/Robyn_Mildon+High+Res+-+2023.jpg</image:loc>
      <image:title>Podcast - 39. Implementation Science: Dr Robyn Mildon on bridging the 17-year gap between research discovery and impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/38-megan-munsie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/28f15ac9-b274-4c04-81e6-aa5bd34ab93a/munsie-megan-hr.png</image:loc>
      <image:title>Podcast - 38. Amplification Partners: Prof Megan Munsie on leveraging established networks and voices to multiply your impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/37-phillip-dawson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
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      <image:title>Podcast - 37. Crafting Your Signature Talks: Prof Phillip Dawson on developing repeatable academic presentations that build your reputation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/36-sarah-morton</loc>
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    <lastmod>2025-09-24</lastmod>
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      <image:title>Podcast - 36. Practical Impact Planning and Evaluation: Dr Sarah Morton on contribution vs attribution and the Matter of Focus approach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/35-john-c-besley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1747956406573-VVAK0G1XS5DB599WKPNY/bie5mk1os2608u6qeniehh4pum.jpg</image:loc>
      <image:title>Podcast - 35. Strategic Science Communication: Prof John C. Besley on designing communication that actually changes behaviour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/34-lisa-grocott</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1746422699203-X8TM43DKI9NYA1BQ58A6/image.jpeg</image:loc>
      <image:title>Podcast - 34. Reimagining Impact: Professor Lisa Grocott on hosting Tomorrow Parties to bring future impact to life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/33-mike-schafer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/d3e5db75-55d8-457a-bee3-9096e2fb5529/Mike-S.-Schafer.jpg</image:loc>
      <image:title>Podcast - 33. AI For Science Communication: Prof Mike S. Schäfer on AI's promises, pitfalls, and pink slime - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/32-brendon-bosworth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/37656a93-1157-4953-9820-4a8b63d440d7/BB_ss%2Bheadshot.jpg</image:loc>
      <image:title>Podcast - 32. Making Sci Comm Training Stick: Brendon Bosworth on finding the right training approach for your team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/31-cameron-mcknight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/10d5ca71-d69d-4719-b6da-e0aa0b4b5f81/40595114_1918326464919698_8858511713201291264_n.jpg</image:loc>
      <image:title>Podcast - 31. Events that Actually Work: Cameron McKnight on Building Research Communities that Last - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/30-ken-and-dani</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/daf3d178-fadd-40f3-a5bf-604a36165cea/1579173645331.jpeg</image:loc>
      <image:title>Podcast - 30. Teaming up for Translation: Dr Kenneth Strahan and Danielle Teychenne on building collaborations that drive research impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/4c17fcee-91fe-4269-9083-3b6bf24cd69b/66cd07c5f98f9d2df1435d4d_danni_the_girl_corporate_profile_photo_0a6c99e2-26b8-4837-b9f7-b2152e808fe9_ins-p-800.jpg</image:loc>
      <image:title>Podcast - 30. Teaming up for Translation: Dr Kenneth Strahan and Danielle Teychenne on building collaborations that drive research impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/29-lisa-and-wade</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/18a09d63-c825-48e2-aa91-c95d02d0c3ae/Lisa_Given_Headshots_June2022-5-scaled.jpeg</image:loc>
      <image:title>Podcast - 29. Planning Ahead for Impact: Prof Lisa Given and Dr Wade Kelly on making the new year your most impactful one yet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/b3a96200-657d-460d-95ac-9ee6f4279be7/IMG_0718.jpeg</image:loc>
      <image:title>Podcast - 29. Planning Ahead for Impact: Prof Lisa Given and Dr Wade Kelly on making the new year your most impactful one yet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/28-reema-harrison</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1723253218619-XO8BTVEA9LGEMFQB9CVI/F-Nd0qoboAASx98.jpeg</image:loc>
      <image:title>Podcast - 28. Embedding DEI: Prof Reema Harrison on building equitable research practices from grant to impact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/27-david-crisante</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/9d891ec0-f888-48bd-980c-c145fc0392b6/mask%2B%2B%2845%2Bof%2B73%29%2Bcopy.jpg</image:loc>
      <image:title>Podcast - 27. Connecting Through Comedy: David Crisante on how to use humour to build key relationships and make your research approachable. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/25-dr-julius-wesche</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/619917a5-5173-4aa1-b247-9faecb2a3bf0/2020_Julius.jpg</image:loc>
      <image:title>Podcast - 26. Social Media Strategy: Dr Julius Wesche on how to build your online presence (and boost impact while doing it) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/0ebdf2dd-2914-4f1e-ad33-5e7100e445e9/EmailCourse.jpg</image:loc>
      <image:title>Podcast - 26. Social Media Strategy: Dr Julius Wesche on how to build your online presence (and boost impact while doing it) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/25-michlle-chen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1727086436078-DQ7FZMU4ZHV1WZUA7A4L/aecd806f7df44f67b573896f244d6a8blRY6W.jpeg</image:loc>
      <image:title>Podcast - 25. Level Up Your Impact: Dr Michelle Chen on using video games for knowledge mobilisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/24-jennifer-becket-eloise-faichney</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/2d26bac3-12bc-43b7-846a-4dd73fe6dae9/1517622814217.jpeg</image:loc>
      <image:title>Podcast - 24. Pop Culture Power: Dr Jennifer Beckett and Dr Eloise Faichney on boosting engagement with marketing know-how - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/e2154d91-63f6-4bcd-82d0-5748f0f09a80/Eloise-Faichney.jpg</image:loc>
      <image:title>Podcast - 24. Pop Culture Power: Dr Jennifer Beckett and Dr Eloise Faichney on boosting engagement with marketing know-how - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/23-dr-agnes-mukurumbira</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1726957901804-UPK78F5WFR9HX0Y4AD1B/Agnes-Mukurumbira-Headshot-option-2-scaled.jpg</image:loc>
      <image:title>Podcast - 23. Concise Communication: Dr Agnes Mukurumbira on winning the 3MT Asia-Pacific - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/22-robert-fitzgerald</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1723253885329-C717T2DN9BH12H8U2L11/2023-02-robert-fitzgerald.jpeg</image:loc>
      <image:title>Podcast - 22. Designing for Impact: Prof Robert Fitzgerald on bridging research and community needs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/21-nicholas-van-dam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
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      <image:title>Podcast - 21. Philanthropic Funding: A/Prof Nicholas Van Dam on raising $10M for a new research centre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/20-jo-antoniades</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1723250499185-W3527JFL2OAQB92JQU42/Jo-Antoniades-Landscape-Colour.jpg</image:loc>
      <image:title>Podcast - 20. Building Trust: Dr Jo Antoniades on connecting with multicultural communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/19-megan-munsie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1721450618714-4PQ6QW4FKWQTN3TJEX0M/Megan-Munsie.jpg</image:loc>
      <image:title>Podcast - 19. Prof Megan Munsie on “owning your research” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/255fce1d-f08d-4223-a95c-006f8eb1bb3c/Megan-Munsie-001a.jpg</image:loc>
      <image:title>Podcast - 19. Prof Megan Munsie on “owning your research” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/18-geoff-paine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1720998942946-UEHNGTNFIVSFZCA19DUB/Unknown.jpeg</image:loc>
      <image:title>Podcast - 18. Geoff Paine on creating interactive experiences for impactful engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/98c20449-e819-4285-a35b-463bd61c036c/Geoff-Paine-002a.jpg</image:loc>
      <image:title>Podcast - 18. Geoff Paine on creating interactive experiences for impactful engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/ffcdd9bb-e826-4c19-a6b5-09d85414962f/Geoff-Paine-001b.jpg</image:loc>
      <image:title>Podcast - 18. Geoff Paine on creating interactive experiences for impactful engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/17-bonnie-johnson-and-anna-dennis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1719956026091-FBOYMVSY711G6PQ6UGI6/_--.jpg</image:loc>
      <image:title>Podcast - 17. Bonnie Johnson &amp;amp; Anna Dennis on strategic comms for research orgs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/071f8e3d-1650-47f2-ac6e-cc65759ee196/Bonnie-And-Anna-1b.jpg</image:loc>
      <image:title>Podcast - 17. Bonnie Johnson &amp;amp; Anna Dennis on strategic comms for research orgs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/958daf60-1161-49dd-8dc4-2b7f9b2ec330/Bonnie-And-Anna-3a.jpg</image:loc>
      <image:title>Podcast - 17. Bonnie Johnson &amp;amp; Anna Dennis on strategic comms for research orgs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/16-prof-greg-ogrady</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1717797396405-LQMAOFM1ZQVK96QYXCHY/2021-07-22%252Bat%252B16-09-31.jpg</image:loc>
      <image:title>Podcast - 16. Prof Greg O'Grady on moving from academia to startups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/05713080-576c-4d65-a9fa-c09b9132fd58/Greg-OGrady-1b.jpg</image:loc>
      <image:title>Podcast - 16. Prof Greg O'Grady on moving from academia to startups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/0121d3aa-d723-42d2-8a83-0d8c29d2f772/Greg-OGrady-2a.jpg</image:loc>
      <image:title>Podcast - 16. Prof Greg O'Grady on moving from academia to startups - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/15-elizabeth-davie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1717209340865-JKPE7D4YTWI6REHNCUH0/ElizabethStudioExtended.jpg</image:loc>
      <image:title>Podcast - 15. Elizabeth Davie on unlocking the power of play for researchers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/5087ed59-11d5-47a3-9cc8-72b028cf8a86/Elizabeth-Davie-1b.jpg</image:loc>
      <image:title>Podcast - 15. Elizabeth Davie on unlocking the power of play for researchers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/7e4bda57-877d-46a4-8293-c120dbd0e8ec/Elizabeth-Davie-2a.jpg</image:loc>
      <image:title>Podcast - 15. Elizabeth Davie on unlocking the power of play for researchers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/14-prof-bianca-brijnath</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/85d34b22-549e-44b3-9c9b-095a535e58d5/Bianca_Brijnath_1.jpg</image:loc>
      <image:title>Podcast - 14. Prof Bianca Brijnath on engaging with CALD (culturally and linguistically diverse) communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/2daaf2a9-9cad-45d1-8183-486087868a65/Bianca-Brijnath-2a.jpg</image:loc>
      <image:title>Podcast - 14. Prof Bianca Brijnath on engaging with CALD (culturally and linguistically diverse) communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/a2d79344-1482-4608-8632-07bfa4807637/Bianca-Brijnath-3a.jpg</image:loc>
      <image:title>Podcast - 14. Prof Bianca Brijnath on engaging with CALD (culturally and linguistically diverse) communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/bc130afe-847c-404c-9636-1f262eb87606/Bianca-Brijnath-1b.jpg</image:loc>
      <image:title>Podcast - 14. Prof Bianca Brijnath on engaging with CALD (culturally and linguistically diverse) communities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/13-dr-yee-lian-chew-on-becoming-the-worm-lady-and-comms-advice-for-emcrs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1715032376547-R52MO707MWNDNLFZ82VQ/YLC+headshot.jpg</image:loc>
      <image:title>Podcast - 13. Dr Yee Lian Chew on becoming "the worm lady" and comms advice for EMCRs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/136524ac-4e9a-476c-902f-fc6aae3e6fe0/Yee-Lian-Chew---001a.jpg</image:loc>
      <image:title>Podcast - 13. Dr Yee Lian Chew on becoming "the worm lady" and comms advice for EMCRs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/b17014d6-80ae-4850-9d68-d5da09ec350c/Yee-Lian-Chew---002b.jpg</image:loc>
      <image:title>Podcast - 13. Dr Yee Lian Chew on becoming "the worm lady" and comms advice for EMCRs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/12-dr-mark-boulet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1712981033744-O0UBQGI14FZSVMQD449J/61fb4e6d7ec6f8af8ce79cac_Mark-Boulet.jpg</image:loc>
      <image:title>Podcast - 12. Dr Mark Boulet on behaviour change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/2bea2732-0646-42b3-8db4-b9dcbae1542d/Mark-Boulet---001a.jpg</image:loc>
      <image:title>Podcast - 12. Dr Mark Boulet on behaviour change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/20c091ae-a1d2-4c04-8e48-00f38acbba31/Mark-Boulet---002a.jpg</image:loc>
      <image:title>Podcast - 12. Dr Mark Boulet on behaviour change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/11-amy-bugeja</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/13fed434-2a02-47a9-9b0e-2cdcb0433449/Amy-Bugeja---001a.jpg</image:loc>
      <image:title>Podcast - 11. Amy Bugeja on embedding engagement in your research org - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/e4a5ac0e-392a-4879-b32e-e97eb65ff389/Amy-Bugeja---002a.jpg</image:loc>
      <image:title>Podcast - 11. Amy Bugeja on embedding engagement in your research org - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/10-hanie-yee-on-commercialisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/6e6e977c-76b2-4cf9-b90f-f7deb9f87084/Hanie-Yee-Quote---001a.jpg</image:loc>
      <image:title>Podcast - 10. Hanie Yee on commercialisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/adb3d21f-e5ba-4924-a6f9-b1f4ce1bfba5/Hanie-Yee-Quote---002a.jpg</image:loc>
      <image:title>Podcast - 10. Hanie Yee on commercialisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/9-jacinta-bowler-on-how-to-be-a-journalists-best-friend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/cb8fedd9-bc20-482c-a14f-f2bd5ba026ad/Jacinta-Bowler-Quote---001a.jpg</image:loc>
      <image:title>Podcast - 9. Jacinta Bowler on how to be a journalist's best friend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/e1a99b55-01ee-482c-aba1-5181567ddfa8/Jacinta-Bowler-Quote---002a.jpg</image:loc>
      <image:title>Podcast - 9. Jacinta Bowler on how to be a journalist's best friend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/8-alanta-colley-on-storytelling-listening-and-iterating-your-research-comms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/952763e1-207c-407f-87fd-cfbc359d0dec/Alanta-Colley-Quote---001a.jpg</image:loc>
      <image:title>Podcast - 8. Alanta Colley on storytelling, listening, and iterating your research comms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/7c691460-aa6a-41b6-bb05-cbf08619d7b2/Alanta-Colley-Quote---002a.jpg</image:loc>
      <image:title>Podcast - 8. Alanta Colley on storytelling, listening, and iterating your research comms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/7-prof-dan-woodman-on-promoting-your-entire-field</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/706bdfd4-0bf0-4a58-9e9c-6a095906980e/Dan-Woodman-Quote---001a.jpg</image:loc>
      <image:title>Podcast - 7. Prof Dan Woodman on promoting your entire field - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/6-dr-simona-carbone-on-communicating-effectively-as-a-leader</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1711053337471-IIGD995IFPO6GJTSGF5D/DSC2425_crop_copy.jpg</image:loc>
      <image:title>Podcast - 6. Dr Simona Carbone on communicating effectively as a leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/0c46f1e1-beb4-4d63-8209-7407b40a35d1/Simona-Carbone-Quote---001a.jpg</image:loc>
      <image:title>Podcast - 6. Dr Simona Carbone on communicating effectively as a leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/5-andy-matthews-amp-alasdair-tremblay-birchall-on-using-comedy-to-make-your-research-more-approachable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/2d86ae0f-ca37-414a-8f4a-f2a3366e8d7f/AMATB-Quote---001a.jpg</image:loc>
      <image:title>Podcast - 5. Andy Matthews &amp;amp; Alasdair Tremblay-Birchall on using comedy to make your research more approachable - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/4-aprof-suzie-sheehy-on-reaching-a-large-audience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/25800cdf-391c-4c33-8ff8-ef877e867e21/Suzie-Sheehy-Quote---001a.jpg</image:loc>
      <image:title>Podcast - 4. A/Prof Suzie Sheehy on reaching a large audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/3-prof-phillip-dawson-on-becoming-a-key-person-of-influence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/1711051680345-Y2NTQ5WCEPTUHBGC0EIL/dadslinguine-299.jpg</image:loc>
      <image:title>Podcast - 3. Prof Phillip Dawson on becoming a key person of influence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/831a01f1-b06a-414a-90af-55069d291de8/Phillip-Dawson-Quote---001a.jpg</image:loc>
      <image:title>Podcast - 3. Prof Phillip Dawson on becoming a key person of influence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/2-aprof-jen-martin-on-the-importance-of-science-communication</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/758b0787-4cb8-4f56-b396-69fffa2243b0/Jen-Martin-Quote---001a.jpg</image:loc>
      <image:title>Podcast - 2. A/Prof Jen Martin on the importance of science communication - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.amplifyingresearch.com/podcast/1-prof-andrew-pask-on-becoming-the-thylacine-guy-and-raising-40m</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
    <image:image>
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      <image:title>Podcast - 1. Prof Andrew Pask on becoming "The Thylacine Guy" and raising $40M - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6312995d324d1047ec3f8a8a/db0ee89a-4ab5-4d24-8f41-538dbea7717b/Prof-Andrew-Pask-Quote-001a.jpg</image:loc>
      <image:title>Podcast - 1. Prof Andrew Pask on becoming "The Thylacine Guy" and raising $40M - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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