Resources → Outcomes-First Content
the Outcomes-First Content methodology
first published: April 2nd 2025
last updated: July 28th 2025
Outcomes-First Content is a methodology for academic teams tired of creating content that goes nowhere. It’s all about making better decisions, earlier, so you don’t waste time, budget, or energy later.
It provides a step-by-step process for creating content that's strategically aligned with your goals — whether that's influencing policy, securing funding, or changing hearts and minds.
Access resources
Download: ⚡ The OFC Quickstart Guide
(in development)
Download: 📝 The OFC Project Design Worksheet
created: June 27th 2025
last updated: July 26th 2025
Access: 💻 The OFC Project Design AI Assistant
(in development)
Read: 📖 The OFC White Paper
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created: April 2nd 2025
last updated: July 28th 2025
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A quick overview of the Outcomes-First Content methodology’s four phases
Phase 1. Clarify — Get aligned on purpose, audience, and strategic fit
Step 1a: What difference are you hoping to make, and who's important to making that difference?
Step 1b: What feelings, beliefs, actions, and learning outcomes are important to making that difference?
Step 1c: Where, when, and how can you reach your audience?
Step 1d: And what’s practical for your team?
Step 1e: How might you know if this project helps make a difference?
Phase 2. Develop — Shape your content approach and test it before hitting record
2a. Sketch your approach
2b. Think in ecosystems
2c. Pilot and refine
Phase 3: Make — Produce the content
Phase 4: Learn — Track success and improve
4a. Measure what matters
4b. Adapt, improve, repeat