Resources → how to create your Thought Leadership Matrix
how to create your Thought Leadership Matrix
first published: July 28th 2025
last updated: July 28th 2025
Your thought leadership matrix is a simple but powerful tool that’s designed to empower your team’s ability to create targeted, audience-specific comms efficiently and effectively.
It supports both centralised and distributed comms by clearly mapping who you need to reach, what they genuinely care about, the best channels and formats to reach them, and who in your team is best placed to spearhead the comms.
Access resources
Download: ⚡Thought Leadership Matrix Quickstart Guide
(in development)
Watch: 📺 Thought Leadership Matrix Video Overview
(in development)
Download: 📝 Thought Leadership Matrix template
created: July 25th 2025
last updated: July 28th 2025
Read: 📖 Constellation Influence White Paper
The hidden dangers of relying on one brilliant communicator - and what to do instead.
created: March 23rd 2025
last updated: April 15th 2025
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