47. LinkedIn for Impact: Prof Phillip Dawson on making the platform work for you (even if you hate social media)

You probably already know that being on LinkedIn is a good idea for your work, your research, and your career. But how do you make sure it's actually making a positive difference, rather than just becoming "doom scrolling at work"? Returning guest Prof Phillip Dawson joins us to walk through a seven-step framework for making LinkedIn manageable, effective, and maybe even (dare we say it) not terrible. From setting goals and capturing ideas, through writing posts and showing up in conversations, to reflecting on what's actually working, we cover the full process for turning LinkedIn from hellscape to... well, if not heaven, then at least something you can actually live with 😅