Wish more people knew about your team’s amazing research, but worried you don’t have natural charisma or the “gift of the gab”? Never fear! Sci comms expert Dr Michael Wheeler argues that powerful communication comes down to two fundamentals: the quality of your ideas and the order in which you present them. In this episode, Michael introduces the hourglass method — a simple framework for structuring any research communication, from conference talks to grant applications to casual conversations at the pub.