There's so much research that could genuinely make the world better — healthier communities, smarter policy, a more sustainable planet. And yet, when it comes to getting people to actually listen and act on that research, we often default to explaining harder or criticising current practices. Neither of which tend to work. Dickon Bonvik-Stone joins us to share how the NØKO team found success taking a radically different approach, and how we can use the AIM framework to bring hope to our own research communications.